What a wonderful experience! It was an utter joy. Such a professional team, very organized and responsive. They navigated our sale with real poise. They know the market and bring that knowledge to bear on your sale. Highest recommendation.

Robert K.

The Dale + Alla team helped my family sell our condo in a challenging buyer’s market. They advised on and executed ROI positive renovations through their Compass Concierge program. I felt that they were true partners helping us to navigate many decisions including pre-sale, pricing, negotiation, etc. They also made the process very easy, especially the renovations (thanks to Jamie!). If you are selling in 2023, they have the experience you need.

Mark B.

I wanted to say thank you, you and your team have been wonderful. Starting with my consultation with Dale, I appreciated that he genuinely invited me to do what I thought would be best for me. When I was made aware of the significant tax implications of the sale of my home, he took the time to help reorient me and share practical ways that I could explore options. Specifically, he supported strategies to sell as is, with a modified renovation that would preserve renting options in the future as 2 units and as a full one home renovation.


Just saw an article on the Real Deal for top performers in SF. Congrats on the big year and all the success. Dale and Alla are the best agents I’ve met, not just because of the volume but who they are as people.

Landon N.

We’ve worked with Dale + Alla and their team on multiple deals over the years from our first home purchase, sale of that home and very recently the purchase of a Live/Work space for our business. They are always a pleasure to work with. Very attentive, knowledgeable and a force within the San Francisco market! We highly recommend them!

Angelo D.

We recently bought our first home with the help of Greg Douglas, Dale and Alla. We originally had a different realtor that we didn’t love but Greg was on site for a property we were making an offer on and he was so pleasant that we approached him to represent us and he was happy to.


After a few months of bids and stress Greg helped guide us through the bidding, lending, and closing process and we came away as proud owners of our new home!


The team was responsive, knowledgeable and helpful whenever we needed them. They didn’t rush or pressure us into anything and they were dedicated to making sure we walked away pleased with any purchase and they definitely succeeded.


We hope you get the opportunity to work with them and we are very grateful for their kind and thoughtful approach to helping us find a home we love.


Dale and Alla Team are incredible “A Team” , a real “Five Star Team”!


They are professional, responsive, organized, kind, ethical and know their clients and very well networked with top notch professionals. They know the market and tailored an extraordinary strategy to every step of my house selling process.


I felt very well taken care from home renovation, to managing disclosures to pricing to “go to market” strategy to picking the right buyer from so many potential buyers that came to see the house and put in offers.


I could not have done it so well without you! Thank you Dale and Alla Team, I am planning on recommending your team to anyone who is selling or buying a house in the Bay Area 🙂 You are the best!

Natalie Z.

The Dale and Alla team are by far the best team I have ever worked with.


My home was previously listed with a different broker but did not get a single offer the first time around. After no luck selling in the Fall, I hired the Dale and Alla team. After some renovation and a great marketing plan, the property listed and I received ten offers in just 7 days. I ended up with $310K over asking with an all-cash offer.


They far exceeded my expectations and I am over the moon. My boyfriend – who watched the entire process- decided to sell his home after 30 years. That’s how impressed he was!


Dale & Team are responsive, work fast, and do great work. I wish I had found them sooner. They are the absolute best and I could not be happier with the result.


Dale recently helped my husband and I purchase a home in the very competitive San Francisco market. We made offers before finding the home that was the right fit for us. Dale was patient, helpful and is a genuinely nice person. He is very knowledgeable about the market and I felt like his advice was rooted in helping us make the best possible decision for us. Thanks Dale and team for all your help!

Ashley A.

If you are looking for a great team to sell your home, your search is over. After meeting with Dale and Alla, I knew they were the team that would get the job done…..and they did just that! Their experience and knowledge of the market is second to none. They relieved a great deal of stress by being there every step of the way. The process of getting the house ready for market was made particularly easy by Jamie, who coordinated the contractor, stagers and other vendors. The house looked AMAZING!!! My house sold quickly with multiple offers and well over asking price.


I can’t say enough about my experience working with Dale & Alla and their amazing team.

Marci B.

My husband and I worked with Dale to sell our first home. We delayed our sale for a long while throughout the pandemic and Dale generously kept in touch and made himself available for our questions for nearly two years as we solidified our moving plans. During the sale process itself, Dale proved incredibly knowledgeable and experienced. We used Compass Concierge to remodel our home to prepare it for sale and they were an absolute pleasure to work with. Dale and his extended team supported us at every step along the way and were extremely responsive and professional. We loved working with the Dale + Alla Team and recommend them highly!

Alicia Z.

My husband and I had the pleasure of working with Alla , Dale and Jamie. We were looking for the best real estate team in the Bay Area to sell our condominium on the Embarcadero in San Francisco. After meeting with the team, we realized that we made the right decision. We found them to be professional and prompt with our requests. Their suggestions on how to properly market the property was a huge success. We worked with their in house concierge group and followed up with all the suggestions regarding a quick sell. It moved quickly and we were very satisfied with the sale price. We highly recommend this team if you are looking for results oriented professionals.

Elizabeth L.

We had an absolutely incredible experience working with the Dale + Alla team!


My wife and I had attempted to sell our property 6 months prior with a different agent with no luck. When we decided to put our condo back on the market, we interviewed several agents, and ultimately decided to go with Dale and Alla due to their professionalism, constructive feedback, and clarity on their process and how they would market our property.


When we finally listed, our property sold in under a week at over asking! We couldn’t have been more thrilled with the process and the results. All the while, Dale, Alla and their wonderful team kept us up to date and made the process seem seamless and easy.


We would highly recommend anyone who is serious about selling their home to contact Dale and Alla. They are Rockstars and if you listen to their advice, they’ll get your property sold in no time for top dollar!

Tony T.

It was a pleasure working with Dale and his team!


My wife and I used Dale and Co. for back-to-back transactions – a house purchase followed by a condo sale. Not only is Dale knowledgeable about all aspects of real estate (the market, paperwork, construction, typical problems, common solutions, etc) but he’s also a down-to-earth guy who is very easy to communicate with and listens to your concerns. Honestly, I don’t know how he does it, given that he is managing more than one deal at a time.


I highly recommend Dale+Alla Team and will use them again (when I’m ready to move again 🙂

Mickey D.

I’ve had the pleasure of both buying and selling a home with Dale + Alla. They are extremely professional, helpful and on top of it. Dale was able to guide me through the complexities of buying/selling a house with clear explanations and unbelievable responsiveness.


If you’re looking for a top tier real estate team in San Francisco I highly recommend Dale + Alla.

Max G.

We have worked with Dale Boutiette and Alla Gershberg several times now on San Francisco real estate transactions. In each case, they have gone above and beyond the call of duty to help us find the best solutions for both buying and selling our homes. We have used other agents in the past who seemed only concerned about closing the deal and getting paid with little or no attention to our concerns and goals. Dale and Alla are truly our advocates, putting our interests ahead of their own and are willing to fight for every last dollar. Clearly, they care more about their clients than anything else! When selling, they also took care of everything for us; from hiring contractors, cleaners, and stagers — managing every detail to get top dollar! We knew everything was being handled and every sale was stress-free for us. We couldn’t imagine doing any sort of real estate transaction without them and have insisted that our friends use them too!

Anthony A.

Dale and Alla and their whole team were fantastic to work with in selling my condo. I was particularly impressed with the amount of thought and strategy that went into the process each step of the way. The team is extremely experienced, knowledgeable, responsive and communicative, and they know well how to avoid potential pitfalls throughout the process of selling a house. I could not be happier with having chosen to partner with Dale and Alla for my sale.


I recently partnered with Dale and Alla to sell a residence in SF. They were amazing across the board, from recommendations regarding property improvements, referring contractors and stagers that will work within the required timeframe, responsiveness and results. The amount of strategy that goes into each decision they make is impressive, and their vast experience and sound judgment provided the foundation for a successful marketing strategy and sale. I will definitely look to them in the future for all my SF real-estate needs.

J. Dabisch

My husband and I just bought a house in Bernal Heights with Dale and Alla. We had an absolutely amazing experience working with them. We were first time home buyers and had no idea how to navigate the stressful and difficult San Francisco market and they guided us with patience, offered continued great perspective and answered a million questions along the way. We really appreciated their style- very much felt like they were on our side and looking out for our best interest and were never pushy or sales-y at any point. They really engendered our trust, gave honest opinions, have great expertise in the market including pricing, neighborhoods, opportunities that homes offer and how to figure out what the best fit for us would be. We would 100% recommend them to someone looking for a great realtor to work with!

Tracy M.

We had a wonderful experience working with Dale and Jamie would highly recommend the Dale + Alla team to anyone looking for a home in San Francisco! We were first time home buyers and really didn’t know what to expect with the home buying process. Dale made the process feel smooth and seamless. From the very beginning, he let us know what to expect with each step in the process. He showed us a variety of homes so that we could get an understanding of the market and figure out which neighborhood would offer the most for our growing family. Most importantly, he found a home for us that was not on our radar. It ended up being ‘the one’ and we were able to negotiate a great deal on the home. We couldn’t be happier and have Dale to thank for it.

Kelly H.

The Dale +Alla Team are truly best in class Realtors! From start to finish, their professional standards and expertise made selling my house a seamless process. Their understanding of neighborhoods, market nuances and unique selling points coupled with their genuine care for clients is why they have earned their outstanding reputation.

Julie B.

Dale, Alla, and their team were amazing from start to finish when helping us sell our house in the Mission. Dale had a particularly heavy lift on this one as we weathered a few curve balls from flaky buyers and high inventory.


We followed Dale and Alla’s recommendations through it all and ended up with a solid, overlist sale. We couldn’t recommend them more!

Chris M.

Hands down Dale and Alla. We just bought a home with them after they so expertly sold our house last year. It was such a pleasant, seamless experience we wouldn’t want to go through either process with anyone else. Dale answers texts day and night; quick to respond with insight and support, never making us feel demanding. His experience in the city stopped us from many a bad decisions – which proved he wasn’t selfishly trying to land us in ANY house, but find us our right house. Now we have the house of our dreams!

Alicia L.

Alla & her Team are AMAZING!!! I had such a pleasant experience and a very smooth sale of my condo 🙂


Top-notch professionals, they know what they are doing extremely well. If they suggest you to paint the bedroom – Do it! Don’t think about it, because at the end it will pay off 100%. You can’t Google experience they have and logic they use mapping out the entire process from paperwork to selecting color of the paint.


Alla marketed the condo so well we had multiple offers after the first Open House and did an excellent job in getting the best offer!


Will absolutely work with Alla & her Team again!

Inessa A.

We worked mainly with Dale and he was everything a first time buyer would ever need. He walked us through each step of the home buying process and made sure we felt comfortable.


Dale’s market expertise was invaluable as he helped us make decisions, especially about pricing our bid and knowing when the market was going to have new listings. We would have gotten our place without him.


It was a pleasure working with Dale & Alla team, highly recommend!!!

Ilan G.

Top-notch professionals that know their craft well. Dale + Alla team helped us sell our Mission condo for the “best case scenario” we hoped for. Sold in 2 weeks, over-asking with multiple offers. They hustled hard to get us there and we had the highest confidence in the team along the way. Next time we’re in the real-estate market we will be reaching out to the Dale + Alla Team again.

Dejana B.

I was lucky to be referred to Alla and her team by my former agent.


The sale of my condo went surprisingly fast and painless. Alla stayed on top of the whole process, starting from the timeline, updates needed for my condo and flying through escrow. We always had to the point conversations and she always got back to me in a timely manner. The experience of Dale and Alla’s team is second to none, they made sure they listened to my suggestions and respectfully pointed out better solutions.


Definitely my best experience with real estate deals. Highly recommend!

Alexandr Z.

The pictures, the copywriting, the presentation of the pictures, the views…EVERYTHING LOOKS POSITIVELY GORGEOUS, THANK YOU SO SO SO MUCH! You two are top-notch from every angle, though we already knew that.

Staci (and Alex)

Alla has been absolutely wonderful to work with during the process of buying our first home/investment property. She was easily accessible via phone/text/email/and in person. She was always up front and gave honest advice as needed but never pressured us in a particular direction. She has been a MVP of our team from the get go and remains so even after closing. Alla made other members of her team readily available (including Dale) for consultation as well which we truly appreciate. We would whole-heartedly recommend Alla to anyone!

William E.

If you want smart, organized, experienced and compassionate SF real estate agents, look no further. From start to finish, Dale and Alla are the total package. They understand the SF real estate market from every angle, offering wise advice that literally pays off (listen to them!). Dale and Alla are incredible organizers–they took care of EVERY behind-the-scenes detail from coordinating contractors to preparing marketing. They are incredibly warm and classy sales people which sets the stage for multiple offers, and understand emotions involved with buying and selling a home. They not only responded to our fears as sellers with calm understanding, they drew upon their people skills with buyers during negotiations, all the while maintaining the utmost integrity across the board. Dale and Alla are magnificent agents and people who earned our highest recommendation, and future business, forever. Thank you!

Staci B.

Alla and her team did an amazing job helping us with sale of our SF condo. We live on the Peninsula and we needed a team that would be able to handle the renovation of our condo with the minimum help from us. Everything was done extremely efficiently and beautifully, communication was flawless and the condo was sold on time, with 4 offers, and with no hiccups and unexpected costs! And on top of this it was a pleasure to work with Alla!


I would highly recommend the Dale & Alla team to all our friends.


What an amazing team. I felt like they really cared about me the person. My sale was emotional and not something I really wanted to do. But with coaching from these guys and their input and perspective I ended up doing the right thing. I never felt any pressure from them when my head was all over the place they listened and supported my temporary insanity. Then reeled me back in when I needed it. These guys are truly amazing and turned what was a messed up situation into a win win for me.


I can’t thank them enough and would not hesitate to recommend them to anybody looking to buy or sell a home.

Aisling F.

Having lived in San Francisco for many years, my wife and I did not think it would be possible to buy our first house in this crazy market. Dale helped us in our search, and guided us through the processes of understanding what we were looking for, of getting secondary inspections and estimates, and of placing bids.


Just as we were beginning to get discouraged, Dale was able to locate a house before it officially came on the market. Because of his agility, patience, contacts, and deep knowledge of the area, he was able to guide us to put together an offer that was accepted.


Dale also connected us with a mortgage broker, and the two of them formed a highly effective team working towards the goals of my family.


As rookies in this game, we brought a lot of anxiety to the process, and over a period of several months Dale carefully moved us towards being in the emotional position necessary for taking the final step. The result: escrow closed about 8 hours ago as I write this.

Matt B.

We worked with Dale and Alla’s team and they were amazing. So helpful and not stressing about the little things. Diana Klein is who we met at an open house and she was super helpful and wrote up an offer which was accepted. She always got back to me by text, phone, or email right away so we always knew what was going on. They are now our SF agents.

Mary Ann I.

Dale and team were astonishing in their straightforward and remarkably efficient execution of our sale. People, process, and pragmatism are his skill set. Dale is an astute student of the market, and his competition. No drama, no surprises, just gets it, and gets it done. Brought an exceptional deal to the table as well as several great back ups on our most recent transaction.


I have dealt with many realtors, he and team are top of the list. Used him 3 times, will again.


It was great to work with Dale and his team. Dale is very knowledgeable, responsive and patient and the team made the whole process relatively stress-free. We got multiple offers within a short time frame and are very pleased with the outcome!

Ken H.

Dale worked closely with me for my first home purchase in San Francisco, and it was a great experience. Dale was helpful during my search, but proved to be most helpful when navigating the process of making an offer. There was a tricky and unusual situation with the building in which I was making an offer on an apartment, and Dale had straightforward, well-informed advice on the risks and benefits of the situation. When it came to actually writing the offer, the language he used help demonstrate to the buyers that we had a full grasp on the situation and built confidence in the whole package aspect of my offer – leading them to accept it. I highly recommend Dale & Alla to others as someone another can work with confidently.

Alison L.

Wow! You definitely know what it takes to sell for top dollar. Thank you for all your hard work in selling my condo in such a short time for a great price. And thanks for taking care of all the details behind the scenes including working with the stagers to amazingly transform my home for the sale.

D. Roberts

We LOVED working with you both. It was terrific from start to finish. It never felt like buying and selling. More like friends getting together to figure stuff out. We never felt like things were falling apart or at risk. It always felt managed and moving forward. Terrific experience. It’s almost worth buying and selling every year.

A. Rubin

Thank you so much for all the hard work, good advice, patience and support that you and Dale gave us during this entire process of buying a new house and selling our old house. The entire experience from start to finish working with both of you was great. And, the best part was getting to know both of you better and becoming friends! We feel really blessed.


We are looking forward to celebrating together when we get back!

D. Rubin

My husband and I were relocated quite suddenly from California to New England and needed to sell our San Francisco home. Alla and Dale exceeded all expectations we had for their go to market strategy, their thoughtful and exacting negotiating skills, and the quick and efficient manner in which our home was sold.

Christine & Christopher

Dale & Alla are warm people, will care for your family’s best interests, and will give you straight-talking advice you can depend on. Dale & Alla have represented my family as both buyer and seller. I refer everyone I know who is either in the market or considering home ownership to talk to Dale & Alla. And when the time comes for my family to buy or sell again, they will be the first people I call. They are trustworthy, dependable, and empathetic, you will not be disappointed when you work with Dale & Alla.

Steve G.

Dale has been a great realtor for us, I would recommend him to anyone and I’d use him and his team again in an instant. He knows both San Francisco and his industry in and out, seems to truly love his job, and is a nice, honest guy who is great to work with. We’ve worked with him on our last 2 purchases, a condo in SOMA in 2008 where he helped us get a great deal and a house in West Portal just this year (2014). Throughout both purchases, Dale was there every step of the way and answered all of our questions, no matter how many or how ridiculous.


For the recent house purchase, his guidance was particularly invaluable. Since the market is so crazy, we had to bid on a lot of places (even though we offered competitive bids, we’d consistently get beaten by all cash offers), and he refused to let us lose our heads (by steering us away from houses we would not be happy with in the long term) or hearts (by helping with the next prospect and being positive).


Our perseverance paid off when he found us this charming place in west portal which was listed off market. We never would have found it online since it wasn’t publicly listed and as a result we didn’t have to bid against all the crazy all cash people.


Thanks Dale! Oh, and even though the sale is over, he continues to answer our crazy questions about remodeling.

Joel P.

Dale and Alla are an absolute pleasure to work with. From start to finish, they made themselves completely available and conducted themselves with the utmost of professionalism and courtesy. Their exuberance and enthusiasm was contagious, and working with them actually made what is seemingly a very stressful process truly enjoyable and exciting.

The Baumgartens

I cannot recommend Dale and Alla highly enough. They are truly experts at buying and selling San Francisco real estate. They will figure out exactly what your needs are and know all the ins and outs of getting the most value for your home if you’re selling and making the right and most knowledgeable choices when you’re buying. My wife and I used them to sell our home and buy a new one in San Francisco last year and we could not be happier. Do not hesitate to sign up with Dale and Alla — they are OUTSTANDING in every way.

Michael K.

Dale was a joy to work with. He guided me through the sale process from beginning to end and always answered my questions promptly and professionally. His advice was spot-on and I followed all of his suggestions with great results! If I buy property in the city again, he and his team will be the only realtor on my list!

Cindy B.

I thought I had moved on since it was so long ago now that I lived there but seeing those amazing pictures brought forward lots of emotions, mostly happy ones but a little sad too, everyone keeps saying, aren’t you sad to sell and I have been fine until seeing this! It brought me to tears. It looks really amazing! Fantastic job by the photographer, stager, painter, handyman, floor guy, and ESPECIALLY YOU!

D. Katsen

I met Dale when he was selling a condo downstairs to the apartment I was renting. I had been casually in the market for a couple of months, and had initially been working with Redfin. After they dropped the ball (due to timeliness), I reached out to Dale for help. As others have said, he spent plenty of time up-front getting to know exactly what I was looking for. I did most of the work looking at the listings each day and sending some over for his thoughts. He would either swing by open houses with me, set up private viewings, or take a look for himself after I had visited a property. When the time came to bid, he helped me run comps and evaluate a competitive price. A couple of times, the seller countered, and Dale helped me analyze whether or not I should respond. I never once felt pressured to make any decisions I wasn’t completely comfortable with. In fact, a few times, Dale preemptively advised that a property was overpriced and I should pass.


In the end we found a wonderful home that we could not be happier with. It checks all the boxes that we cared about. When time for the move came, Dale showed up at the new place with pizzas and beers to help with the process. I would definitely recommend working with Dale and his team. They have a loyal customer in me.

Nicholas C.

We were very fortunate to get to work with Dale on our house hunt here in San Francisco. With prices soaring and bidding wars on every property, it amazes me that I am typing this review in our beautiful new home after only a couple months of looking at houses and only two other bids (and, no, we were not buying in cash.) Dale is sharp as a whip and really knows the market and this city. He is honest, kind, and it was clear he would never steer a buyer into something that wasn’t right for them. He talked frankly with us about the pros and cons of each house we saw and really helped us figure out what we were looking for and what our family needed. Dale has a law degree which we felt added expertise as we got into our loan, the disclosure packets, the contract, etc. The paperwork and escrow process was a breeze with Dale at the helm and we felt taken care of and protected all the way. It should also be said that Dale’s assistant Adrienne was wonderfully helpful, knowledgeable, and smart. We can’t recommend Dale and his team more highly and wouldn’t use anyone else in the future.

Kate G.

I have worked with Alla now twice in four years, both on the purchase and the sale of my condo in Russian Hill. Alla worked with me patiently for years before I purchased, carefully talking me through neighborhoods, types of buildings, value, etc. She was so easy to work with throughout all aspects of the process. She is such a strong advocate for her clients, and I had complete trust in her throughout both sales. Most importantly, she kept me calm and focused, even when there were small bumps along the way. In addition to the real estate side, she was always available with suggestions for any type of home service I might need. Aside from Alla, I also have had amazing experiences with the rest of her team who make everything happen seamlessly. I would recommend both Dale and Alla without any hesitation, and I consider them both friends. I look forward to working with the team again!

Liz G.

I know that I speak equally for both of us in expressing again our profound gratitude for the job that the three of you have done on our behalf. Truly, I am floored. Given the condition of the house, I would have felt lucky to surpass the million dollar point. But your professionalism, sense of strategy, experience, responsiveness, sales ability, courtesy and thoughtful kindness delivered a greater return than I would ever have imagined. What you have accomplished for us will greatly turn the tide for us for the years ahead.

M. Patterson

Thanks so much for your invaluable help in selling our condo. Given our experience in working with you as our lawyer years ago, we knew you’d be our first choice as an agent selling our home. You were so patient with us throughout the process, educating us on the market and giving us great advice on what needed to be done to bring the condo into the 21st century!

Victor and Wayne

We couldn’t have been more pleased to have worked with Dale and Alla. They presented a well researched marketing plan and faithfully executed their marketing strategy for the successful sale of our San Francisco condo. They were sensitive to our requests for cost containment and the time frame surrounding the sale, chose appropriate vendors for staging and pre-sale maintenance. They kept us well informed during the entire process. They were accessible, engaged and extremely detail and results oriented. Based on our experience, we have no hesitation in recommending them to professionally manage the sale or purchase of your next home.

The Schwartz's

Alla worked hard to find a home that met the needs of our family. It is clear that she understands the San Francisco real estate market and what it takes to make competitive offers. She helped us structure an offer that beat out the competition (there were 10 offers total), but at the same time protected our interests. Alla advocated for us at every step of the transaction and made the entire experience stress-free.

The Magens

“We have worked with the Dale and Alla team twice now and had very successful stories on both buying and selling our homes in San Francisco. As first time home buyers, they helped us prioritize our ideas and things-to-have and took us around to so many places until we found the one we loved. Their experience on the market and comp prices was extremely useful on closing the deal as well as on purchasing the next home. Love their energy and passion for the business.”

Susana G.

What can I say about Dale? First, a little background…my wife and I were first time home buyers in SF…and although we had heard about how tough and competitive it is in SF to purchase, I 100% believe that my wife and I wouldn’t have been able to find anything if not for the expertise and thorough knowledge Dale possessed of the area. Dale came to us as a recommendation from a friend, and we are very happy to have went with him.


Upon first meeting Dale, I could definitely sense his passion for S.F. He knows all the districts, types of houses, and even the feel of a particular street. His knowledge also includes what is potentially happening with each area…which helped to inform my wife and I about the potential of each property. As a nice bonus, Dale also educated me on what to look for at each location…whether or not the house was structurally sound, potential electrical issues, what the regulations were for “upgrades” associated with the houses, drainage problems, etc…


If that wasn’t enough, Dale’s offer strategy actually got my wife and I the first house we put in an offer for….which I’m sure is no easy feat (with houses in SF receiving 20+ offers at a time).


Dale and his team were always on the ball, patient, and quick to communicate. They definitely made what could have been a stressful and complicated process much much easier and even pleasant. If you’re looking for a real estate agent in S.F., don’t hesitate to call. Dale and his team are amazing to work with.

Ryan A.

We were lucky enough to work with Dale while purchasing our first San Francisco home this spring. He and his team made the experience not only painless but pleasant, especially given how daunting the current market is for buyers, both in terms of price and availability. Dale came highly recommended by a colleague of ours at the start of our process, and from our first meeting onward we felt more confident with his assistance. Dale’s depth of knowledge about SF real estate was invaluable in navigating listings; he pointed out subtleties of architecture and construction that would have been invisible to us, and suggested or nixed properties that we otherwise would have overlooked or wasted time on. Dale distilled our (perhaps inelegantly expressed) preferences into a precise filter, and every listing that he suggested that we’d like was appealing.


It’s impossible to overstate the speed & efficiency with which Dale works. After an initial consultation in mid-January, we started viewing open houses in early February. The expected post-Super Bowl bump in inventory didn’t materialize immediately this year, but even so Dale found us a condo that we love and we closed by the middle of March. Dale and his team were constantly available throughout the process, answering all our questions promptly and helping to corral all of the lending, escrow, &c. representatives through what we believe is a record-speed closing.


We loved working with Dale and his team and would happily recommend them to anyone looking to purchase a home in San Francisco.

Nate R.

Dale was recommended to me by my long-time real estate agent who had moved out of state. I had a great experience with him as my new agent (and Alla helped, too.) In 2013 I needed to sell a single family house in Ingleside Terrace that I had owned for many years, which had always been tenant occupied. So although the market for sellers in SF was “hot,” as per mostly usual, there were issues: the physical condition of the property; the need to be respectful of my tenants and their kids until they could relocate, and the need to close the sale by year’s end to meet my tax requirements.


Dale (and his crew) pulled it off brilliantly, finding buyers (over asking price) willing to be flexible regarding the tenant situation, closing on time and with no last minute surprises or complications that can keep even the calmest seller awake at night. It was really a win-win-win, for me, my tenants, and the buyers, thanks to Dale’s knowledge and ability to work with all kinds of people and situations.

Naomi W.

We’ve worked with Dale and Alla three times now (two purchases and one sale) and can’t be happier. Dale was there to offer advice to us every step of the way. From a first time condo purchase in noe valley, to the sale of that lovely (and unique) property, and the purchase of our awesome Bernal Heights single family home. Dale set us up with great contractors/painters/stagers and our place went for 30% over asking! (Plus it looked beautiful). The staging was spot on, and the marketing collateral he produced classy. In our last purchase in bernal, he went to see several homes, advising us on the pluses/minuses like a champ. When we finally found one we loved, he zoned in on it like a missile and was getting the skinny (he’s got a very good reputation amongst brokers, which definitely helps get you a leg up). The bid we put in was clean, got accepted on the first round. When we wanted a few things fixed, he was a great negotiator getting us some money back for unexpected repairs. I’d have no problem using him yet again if we move (though hopefully not for several years). Knowledge, class, connections and a nose like a hound on a trail for great properties. You’ll be happy.

Marcos S.

Thanks for all your support and patience in the purchase of the condo. We thoroughly enjoyed working with you. We especially appreciated your professionalism in the process, including your always prompt responsiveness to our concerns. Danielle obtained the keys to the condo late yesterday afternoon and seems to be quite pleased with the condo. Thank you again for all your assistance.

Leonard, Georgia and Danielle

My mother and I worked with Alla selling her longtime home on Fulton Street. She was very patient and professional with my mother’s many questions and worries. She was always easy to reach by phone and email. The home was beautifully staged. When the home received many offers over asking, my mother was delighted. I appreciate that Alla really represented us well and was comfortable countering these many offers with an even higher counter offer! The home sold for $150,000 over asking price and the close was quick and smooth. I would highly recommend her and we would use their services again.

Jackie M.

Alla and Dale are so great to work with! They are highly professional, reliable, knowledgeable and pleasant. Not only did their marketing produce phenomenal results in a sluggish market (6 offers!), they helped me navigate a couple of issues that came during the sale – one was with how to best handle an outstanding escape tax bill and one was a grey area regarding disclosure about a cosmetic defect. Both of these issues could have been time consuming and legally challenging. Yet, Alla and Dale’s advice and expertise made these issues and the entire sale very smooth and successful.

J. Felice

Alla brought a wealth of financial and real estate knowledge to the table, while Dale, as an Attorney – Broker, brought a unique legal perspective to my transactions. And then even after the closings, Marina added an invaluable perspective as she helped me create marketing ads to promote the rental units. Together, they are thorough, utterly professional, and also fun to work with. It was quite refreshing to watch them negotiate and manage our transactions with complete dedication and diligence. I can only offer the highest recommendation for this team and I look forward to working with them again, and again, and again…

H. Lockshin

I’ve known Alla for a while now, and she does a fantastic job with her business. She and Dale do a great job of prepping homes in order to sell for top dollar and are intimately knowledgeable about the many micro markets in SF. Very professional and responsive and that’s probably why they are tops in the city.

F. Weeks

If you are selling or buying in San Francisco, you will be in great hands. Both Alla and Dale are knowledgeable, highly professional, very pleasant, and altogether terrific. Best bar none.

Eric S.

Working with Alla & Dale made what could have been a complicated transaction so much easier. Having caring, knowledgeable professionals handling what arguably could have been the most nerve-wracking experience of my adult life was key to avoiding a nervous breakdown, and for that, I will be forever grateful. They know San Francisco, they understand the market, and they’re really, really intelligent. Super awesome people to work with – do not hesitate to give them a call. Seriously. Best ever.

Emily D.

Thank you for helping us find our dream home and sell our old house in record time for top dollar. As we were preparing our offer, you helped us pin down the right price and terms so that we were able to beat out 4 competing bids, but not break the bank. And thank you so much for all your advice in helping us sell our property.

E. Goldbrener and J. Dash

I just wanted to thank you for all of your hard work on making this transaction happen. You did an amazing job working with the seller and your handy man, over and beyond.


Thank you for being so kind throughout. It was great working with you.

C.J. Kerls

Alla and Dale are a true dynamic duo – incredibly professional, knowledgeable and nothing short of a pleasure to work with. In this outrageously competitive market, I would trust no other agent to get the job done with the level of professionalism, honest counsel, and integrity. They are people of their word, and incredibly supportive — even long after the transaction has been completed. They still provide an eager ear whenever I have questions about the market and return my calls and email promptly. They are aggressive without compromising their values, and know the market inside and out.  Moreover, their backgrounds in law and finance are incredibly helpful, especially when it came to figuring out the details during complex transactions.  Cannot recommend them more highly –and will continue to sing their praises from the highest mountain tops to whomever will listen! I have for the past ten years and will continue to do so!  You’re in great hands with these two!

Betina B.

One of my wife’s friends spoke so highly of Dale, that it was a no-brainer to hire him to help us find our first home in San Francisco. We are so grateful that we did. Dale is a pleasure to work with — easy going, responsive, knowledgeable and honest. We felt that he had our best interests in mind and never felt pressured. Dale ended up finding us the perfect home in Bernal Heights and we will be working with him again when we move to a larger home.

Angelo D.

Right from the start it was apparent that Dale takes the time to understand the goals of his clients and establish a level of comfort that he is going to guide everything and deliver.


We came out of the initial discussion with a clear understanding of how Dale would approach selling our property, and once we gave the ok, from there Dale guided the process exactly as he described so it was effortless for us.


Within a few weeks Dale and his team had the property prepped, listed, toured and sold and they made the whole transaction cycle smooth. Throughout it all his team was very communicative and proactive, ensuring all our questions were answered thoroughly.


If you are looking for someone who will look out for your best interest and deliver optimal results, then search no further – work with Dale and the team you will be happy you did.

Aditya P.

We have known Alla and Dale for years – they represented our interests throughout both purchase and sale processes in San Francisco and Marin. They aggressively negotiated on our behalf during the purchase process, while overcoming unforeseen challenges that came up during the escrow (issues with your initial lender that was not able to perform). As a result of their negotiation skills, strategic thinking, and relationships with the other agents and local lenders, we were able to close on our dream home! Ultimately, their expertise, communication skills & relationships allowed for a smooth transaction despite the challenges. We also worked with them on the sale of our home and both of them assisted with professional property preparation (they knew all the vendors and stagers necessary to most effectively show our home), beautiful marketing materials including a gorgeous website and managing all aspects of the transaction. Both me and my husband have recommended this dynamic team to all our clients and friends!

Tatiana C.

I want to thank you for being my realtor. You’ve always been honest, responsive and professional. I’m grateful for all of your help.


Alla sold my house after only ten days on the market, and I cannot say enough positive things about her. Since I was selling the house I grew up in, it was an emotional process for me, and Alla was a wonderful ally through it all. She answered all my questions promptly, she was sensitive to my feelings, and she gave me thoughtful and well-researched business advice. So many houses sit on the market because they have not been priced or marketed well. Alla helped me pick a price that was right on target and then worked closely with the stagers to make the house look terrific and to create beautiful promotional materials. I give Alla an A+ on her work for me – she really knows how to build a buzz and attract buyers!

Martha R.

Dale and Alla would go above and beyond for their clients, and, of all the realtors we have worked in the past. They make the only team that I would recommend to my family and friends. Throughout this stressful process, we felt that our needs, preferences, priorities, short- and long-term goals have been placed ahead of anything else in this time-consuming and sometimes stressful process. They are amazing in their attention to detail and have always been by our side providing, and sometimes digging for, the data we needed to make informed decisions. Their communication style is very proactive- keeping us and all parties to the deal up to date about the progress of the sale, dynamics of the contract, documents exchanges and next steps. We felt like we were the only clients, although we knew that Dale and Alla closed on several deals while were working together. Dale and Alla are super-organized, effective and have been willing to stretch their working days to nights and weekends accommodating our busy schedules.

Sergei & Milena

Dale helped us with the purchase of our first home in January and we were extremely pleased with his work. We had been looking for quite some time during a very difficult market, and Dale stuck with us throughout and was very patient – he would give us frank opinions when houses were extremely overpriced or not good value, which I particularly appreciated and don’t think all agents would do. He was also very patient in leading us through our first bidding and contract process – answered all our questions and explained everything carefully. His legal background is also a plus when it comes to negotiating and contracts. Lastly, he was helpful once the transaction closed in making referrals on contractors and other vendors. Highly recommended!


Dale and Alla have been great realtors for us, I would recommend them to anyone and I’d use them again in an instant. They know both San Francisco and the industry in and out, seem to truly love their job, and are great to work with.

Joel P.

We worked with Dale on the purchase of our first SFH in the Richmond and had an excellent experience from the beginning to the end – and home buying in San Francisco comes with a lot of challenges. We chose to work with Dale after meeting him at an open house in Glen Park. We bombarded him with tons of questions there that he replied to with patience, good humor, intelligence and fierce expertise. After that meeting, we decided that we liked him as a person as much as we felt he was someone who could represent our interests with great skill. Some of the things that my husband and I think are great about Dale: he is always available for you and your concerns, he’s a very strong negotiator, especially when things get difficult or tricky (thanks to his background as a lawyer!). He has a backbone and doesn’t let the other side take advantage of you. He’s a diplomat and does what it takes to make the deal come together. He communicates regularly with positivity and enthusiasm. He protects your interests and offers excellent advice about the process and the people involved – ultimately to get you to the deal you want. We always felt Dale was on our side and always moving to get us to our goal. What a great guy! – We met Alla too who is also very smart and warm. She offered us fantastic advice on remodeling choices.

Heather B.

Dale and Alla sold my Lower Pacific Heights condo for over my asking price with multiple offers.


After that, they helped my husband and I purchase a 2-unit property in Glen Park for under the asking price.


I couldn’t have had a better selling or buying experience and I attribute that to Dale and Alla helping me through every step of the process. They’re very knowledgeable and well-networked. I highly recommend them and refer them to all my friends. Love them!

Catherine G.

When we met Dale, we didn’t just meet an expert with deep knowledge of the real estate world in the Bay Area, we actually made a friend who we hope to have in our lives for a long time.


We’re experienced real estate buyers and had bought a few properties on the east coast over the years. So we came in well-informed and we were excited that Dale could augment that knowledge and help us navigate the complexities of buying properties in the Bay Area. We bought two in the last 6 months of which one was a private sale. Though the first property was not business for Dale, he spent many hours with us helping us evaluate the property and its merits as an investment. He also spent hours with us walking through that property and what valuable changes could be made to it to add value to it. He also ended up advising us to keep it as an investment property which we ended up doing. This was all advice that a friend would give!


Later, Dale helped us purchase our new home and that process was painless. Dale not only helps the process but gives expert advice around how many offers he thinks the property will get and where he thinks the sale price and terms will net out helping us shape a competitive offer. Dale is very patient, not pushy, and has a great way of offering advice that’s not overbearing and always adds value. After we bought our house, he put us in touch with all kinds of service professionals who could help us with adjustments we want to make to the house. We’ve loved working with Dale. It was very pleasant and we looked forward to all of our meetings with him. We’re excited about many more years of working together.

Azhar H.

I just worked with Alla Gershberg of Paragon Real Estate in October of 2013. After several months of looking I found a condo that I really had my heart set on. The deal would not have happened without her assistance. She was on top of every detail from start to finish. She worked diligently on my behalf and I must say I would use her again.


I have bought and sold a number of properties both in California and Colorado and this particular purchase was the easiest by far and we closed on time. Given that I had to be out of my rent back one week after the closing date I was very pleased that there were no snags or delays.

Elyse B.

I worked with Alla Gershberg at Paragon Real Estate for the sale of my 3 bedroom condo in Pacific Heights. She handled everything to do with the preparation and sale of my home with the utmost of professionalism and skill. I have had a decent amount of experience with real estate agents, having been through 5 buy/sell transactions (plus my mom is in residential real estate in New York), and I can say with absolute confidence that Alla is the best of the best!


Here are the key reasons I say this:


Alla is completely trustworthy. Her actions are focused entirely around her client’s goals and the end result.


Preparation and project management:
Alla and Dale had a complete and detailed plan regarding every inch of space in my home and everything that needed to be done pre- sale. This was a huge part of getting maximum price in the end. Alla coordinated all aspects of home repairs, painting, staging, and appliance replacement (basically a mini-remodel). She had all the right contacts and resources to get stuff implemented efficiently and cost-effectively (eg the stager, the painter, the handyman, the cleaning crew, etc.). Her attention to detail is fantastic. It made all the difference when it came to buyers’ excitement about my home. As she said, something like…. “2 months of preparation and 1 week of selling, rather than 1 week of preparation and months and months of selling”! The first scenario was what we implemented and it maximized the sale price (and our confidence that we all did our best).


Whatever-it-takes attitude:
There was nothing I could not ask Alla to do during the time we worked together. She coordinated and met with all the folks who prepared my home for sale… I was not living in San Francisco full time during the sale time so she was always the one “on the home front” making sure the work that needed to be done got implemented in a timely fashion… and with quality results. She or a member of her team even went over to do “gardening” and plant watering to make sure that my outside spaces showcased beautifully during open houses and showings!


Pricing and negotiation:
Alla and Dale know the market and have fantastic instincts when it comes to setting price and then negotiating. Alla also has a background in marketing and business and she certainly leverages those skills to a successful transaction. I am confident that the price she got me for my place was at least 5-10% more than others would have been able to achieve.


To top it all off, Alla is just a great person all around. She is extremely warm, friendly and fun to be with. This is important since of course the daily conversations and decisions are sometimes emotional and stressful – and its easier to work through those decisions with someone you like and trust personally.

Dawn K.
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