Alla Gershberg sold my house after only ten days on the market, and I cannot say enough positive things about her. Since I was selling the house I grew up in, it was an emotional process for me, and Alla was a wonderful ally through it all. She answered all my questions promptly, she was sensitive to my feelings, and she gave me thoughtful and well-researched business advice. So many houses sit on the market because they have not been priced or marketed well. Alla helped me pick a price that was right on target and then worked closely with the stagers to make the house look terrific and to create beautiful promotional materials. I give Alla an A+ on her work for me – she really knows how to build a buzz and attract buyers!