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415.845.5614 SFRealEstate@DaleAndAlla.com

Our Sellers

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“Wow! You definitely know what it takes to sell for top dollar. Thank you for all your hard work in selling my home in such a short time for a great price. And thanks for taking care of all the details behind the scenes including working with the stagers to amazingly transform my home for the sale.” – D. Roberts
We sold 100% of our listings in 2017, averaging 21% over asking.

The strength of our partnership goes above and beyond our ability to coordinate on a personal level. We are true business partners with complementary strengths and skill sets. We are devoted to the San Francisco Real Estate market, well connected, and dedicated to bringing you 100% focus to the sale of your home. With Dale’s legal background, he is a tremendous ally in negotiating the best deal, and with Alla’s background in marketing she is an amazing resource in promoting the home for the best possible offer.

STRATEGIC PARTNERSHIP, OFFERS, AND ESCROW ...
  • Provide a market Analysis of your property, conditions, comparable home sales, and buying trends

  • Create a pricing strategy to attract the right buyers

  • Aggressively negotiate for the highest and best possible price and terms, and include buyer profiles

  • Manage the escrow process and timeline from offer acceptance to closing

PROPERTY PREPARATION ...
  • Maximize value for sale of the home

  • Provide a property walk-through and check list for repairs, de-cluttering, and pre-sale inspection options

  • Give you access to trusted vendors: stagers, interior designers, handymen

  • Provide guidance through disclosure items to protect your interest
MARKETING ...
  • Launch pre-marketing to create “buzz”

  • Provide professional photography and video

  • Launch marketing campaign including neighborhood mailings, brochures, custom property website, e-blasts, signage, PR

  • List your property on 100+ websites including Luxury Portfolio (and MLS)

  • Use targeted on-line and social media advertising

  • Leverage industry reputation contacts with outreach to brokers, the local community and Top Agent Network (off-market sales)

  • Host broker tours and catered twilight parties and events to show off the space

Compass Concierge Program

We are proud to offer the exclusive Compass Concierge program which pays home improvement costs upfront with no upfront costs or fees to the seller. Thanks to this program, we’re helped our clients get access to more than $500,000 for home improvement projects that have netted our sellers significant money – sometimes 2 to 3 more times the investment or more compared to doing nothing. More info about the program here.

With our team managing the process, we take all the hassle out of home improvements by coordinating painters, stagers, designers and any other necessary vendors with no upfront costs to the seller.

A little behind the scenes action with our upcoming Compass Concierge transformation!

Covered Services

  • Floor repair
  • Carpet cleaning & replacement
  • Staging
  • Deep-cleaning
  • Decluttering
  • Cosmetic renovations
  • Landscaping
  • Interior & exterior painting
  • HVAC
  • Roofing repair
  • Moving & storage
  • Pest control
  • Custom closet work
  • Fencing
  • Electrical work
  • Seller-side inspections & evaluations
  • Kitchen improvements
  • Bathroom improvements
  • Pool & tennis court services
  • Mortgage payments
  • Water heating & plumbing repair
  • Sewer lateral inspections & remediation
  • More than 100 other improvement services

Compass Concierge Success Stories

Invested $85,000 through Compass Concierge, 10 offers, sold for $555,000 over asking!
(all cash, 7 day close)

Grand Mid-Century Modern Home with Panoramic Views

Prepping this treasured family home for sale using Compass Concierge and working with the seller to pass on its unique legacy was a true success story we couldn’t be more excited to have been a part of. We couldn’t have done it without the help of our “team” of trusted and cherished vendors; from expert painters, stagers, handymen, landscapers, tree-trimmers, to our own team managing the home listing prep, marketing, negotiations and transaction coordination, and most importantly our seller for trusting us with the process. 

10 offers, sold for $203,500 over asking!

Stylish Valencia Condo

We brought in our wonderful San Francisco team to advise on strategic updates and staging approach. Combined with our extensive property preparation experience and about $11,000 fronted by Compass Concierge, this fabulous home received 10 offers and successfully sold for $203,500 over the original market list price. By utilizing the Compass Concierge program to increase this home’s value and selling price, our clients happily paid zero upfront costs to achieve this amazing result.

3 pre-emptive offers, sold for $105,000 over asking!

Chic Artani Condo

This stylish San Francisco condo was full of character when we first encountered it, but in need of some modern touches in order to be market ready. We helped our sellers decide what specific changes to their home needed to be made to pay dividends in the final sale price. By providing our recommendations on the painting and cosmetic improvements that would ultimately maximize the final sales price and about $8,500 fronted by Compass Concierge, we were able to get them best bang for their buck — the property received 3 offers within just days of hitting the market and successfully sold for $105,000 over the original market list price!