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415.845.5614 SFrealestate@DaleAndAlla.com

Our Sellers

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“Wow! You definitely know what it takes to sell for top dollar. Thank you for all your hard work in selling my home in such a short time for a great price. And thanks for taking care of all the details behind the scenes including working with the stagers to amazingly transform my home for the sale.” – D. Roberts
We sold 100% of our listings in 2017, averaging 21% over asking.

The strength of our partnership goes above and beyond our ability to coordinate on a personal level. We are true business partners with complementary strengths and skill sets. We are devoted to the San Francisco Real Estate market, well connected, and dedicated to bringing you 100% focus to the sale of your home. With Dale’s legal background, he is a tremendous ally in negotiating the best deal, and with Alla’s background in marketing she is an amazing resource in promoting the home for the best possible offer.

STRATEGIC PARTNERSHIP, OFFERS, AND ESCROW ...
  • Provide a market Analysis of your property, conditions, comparable home sales, and buying trends
  • Create a pricing strategy to attract the right buyers
  • Aggressively negotiate for the highest and best possible price and terms, and include buyer profiles
  • Manage the escrow process and timeline from offer acceptance to closing
PROPERTY PREPARATION ...
  • Maximize value for sale of the home
  • Provide a property walk-through and check list for repairs, de-cluttering, and pre-sale inspection options
  • Give you access to trusted vendors: stagers, interior designers, handymen
  • Provide guidance through disclosure items to protect your interest
MARKETING ...
  • Launch pre-marketing to create “buzz”
  • Provide professional photography and video
  • Launch marketing campaign including neighborhood mailings, brochures, custom property website, e-blasts, signage, PR
  • List your property on 100+ websites including Luxury Portfolio (and MLS)
  • Use targeted on-line and social media advertising
  • Leverage industry reputation contacts with outreach to brokers, the local community and Top Agent Network (off-market sales)
  • Host broker tours and catered twilight parties and events to show off the space